This course, based on an ecological systems perspective, follows human development from infancy to adolescence in the context of family and larger environments. The course includes research-based knowledge about physical, socio-emotional and cognitive development. This course emphasizes both knowledge and application of human development theories to social work assessment and practice.
This course examines the concept of law and justice in Western and Eastern societies, including the cultural foundations of the legal systems and how these systems are sometimes used as instruments of cultural and social change. Interpretations of ideological and developmental differences are utilized to identify differences and similarities among legal systems. Patterns in laws, crimes, corrections, and law enforcement practices of selected Western and Eastern societies are also identified.
The primary purpose of this course is to determine how to develop marketing strategy. Upon completion of this course, students will be able to conduct market-planning and case analyses, solve common marketing problems, develop marketing strategies, and implement marketing campaigns. This course examines the role of marketing in creating value for an enterprise and helps students explore value creation through the application of segmentation, targeting, and brand positioning. The course illustrates key aspects of marketing mix programs (product, place, pricing and promotion) and demonstrates how market research, advertising and NPD (new product development) can support effective marketing decisions. Emerging trends in digital marketing, competition and globa lization are also examined. This course emphasizes experience-based learning to develop the necessary marketing knowledge and skills, and follows a logical sequence reflecting building blocks of Marketing Management:
- Discovering Marketing Management
- Using Information to Drive Marketing Decisions
- Understanding Case Analysis
- Developing the Value Offering – The Product Experience
- Pricing and Delivering the Value Offering
- Communicating the Value Offering through the Elements of Integrated Marketing Communications
- Bringing It All Together – Global Performance Dimensions
This course introduces the development of public administration as a professional and scholarly area of knowledge and practice focusing on administrative reform and its intellectual roots. The course provides an overview of the field including defining and outlining public administration, political management, administrative responsibility, policy systems, personnel administration (including labor relations), financial resources management, organization theory, and challenges in public administration.